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How to Set Your E-Commerce Business Apart from the Competition

An efficient fulfillment process is the cornerstone of any successful e-commerce business. Without a seamless process in place for inventory management, order processing, and distribution, you run the risk of weak links in your supply chain that can tarnish customer’s perception of your business.

After all, customers expect that when placing an order, they’ll receive the product they purchased–but that doesn’t always happen. In fact, at least 30% of all products ordered online are returned. Some of the top reasons cited for why customers return products include:

  • Received the wrong item.
  • Received a damaged item.

To prevent this from happening, many companies are choosing to outsource fulfillment to not only strengthen their supply chain, but also to leverage data insights and connect with customers.

If you’re looking for ways to differentiate your business from competitors, start with fulfillment. Here’s why.

Optimize Your Supply Chain

Your business likely needs some – or all – of the following services to reliably get your products into the hands of your customers:

  • Transportation
  • Warehousing
  • Receiving
  • Sorting
  • Inventory management
  • Labeling
  • Kitting
  • Assembling
  • Packaging
  • Fulfilling
  • Domestic and global shipping
  • Import solutions
  • Printing
  • Marketing collateral management

Working with multiple vendors for each of these services is costly, not to mention requires significant time and effort to coordinate. By working with an all-in-one fulfillment partner like GLF, you’ll have turnkey access to a powerful e-commerce fulfillment hub that seamlessly plugs into your business.

In addition to arming your business with a bullet-proof supply chain, a good fulfillment partner will leverage data-driven insights to proactively generate efficiency gains that fuel business growth.

Leverage Data and Technology

E-commerce profitability is tied closely to data and technology. With a tech-savvy fulfillment partner on your side, you’ll be supplied with revenue-boosting data to make informed decisions that help grow your business.

For example, inventory management technology can draw on a vast array of data sources to accurately forecast projections over the long term. This helps to prevent a shortage or surplus of stock, saving you costs down the line.

Data-driven insights from inventory management technology can also be used to identify customer behavior patterns and help make policy adjustments, like limiting the number of items a customer can buy in different sizes or colors to reduce the rate of returns (and help avoid the need to discount unwanted items).

Plus, combining internal and external data points can arm you with the necessary insights needed to determine an optimal structure for maximum sales potential. Since pricing can be one of the biggest challenges of introducing a new product, use data from your CRM to narrow down the ideal price range based on your customer’s price tolerance, behavior and demand.

Additionally, during seasonal fluctuations, use historical data to right-size your workforce to prevent under- or offer-staffing.

A modern fulfillment partner like GLF makes it easy to leverage technology and data. Our platform seamlessly integrates with hundreds of popular storefronts and we have an in-house development team to create specialty integrations upon request. In addition to fast and easy integrations, our cloud-based platform provides precision order and inventory data in a variety of formats for both customers and your own in-house users. Because data is displayed in real-time, you’ll get complete visibility into your supply chain operations.

A rock-solid supply chain and data-driven insights are critical to keeping your business ahead of the curve, but GLF takes things a step further when it comes to helping differentiate your business from the competition.

Connect with Customers Where the Competition Can’t

Acquiring a new customer can cost five times more than retaining an existing one. What’s more, increasing customer retention by just 5% can increase profits anywhere from 25 to 95%.

How do you stand out from the competition to keep customers happy? An all-in-one e-commerce fulfillment partner can help you raise the bar when it comes to connecting with new and delighting current customers.

Our parent company Jet Mail makes it easy to add targeted print marketing collateral (think brochures, coupons, flyers, thank you notes and more) to each shipment that keeps customers coming back for more. Keep your business top of mind after the sale with a personalized mailer to thank them for their purchase, request a review, announce a new product or provide a discount for a future purchase.

Looking to ship internationally? We make it easy thanks to our alliance with IBC. By leveraging IBC’s global distribution network, we can help expand your business to a global audience and ship your products nearly anywhere in the world, as well as assist with importing your goods.

Outsource E-Commerce Fulfillment to GLF

When you outsource to a reliable e-commerce fulfillment partner, you gain the advantage of their experience and expertise. In turn, this helps to optimize your supply chain for increased efficiency, leverage data to make strategic business decisions and connect with customers on a personalized level. 

If you’re looking to differentiate your e-commerce business from the competition, GLF can help. With 20 years of fulfillment experience, we’re committed to partnering with you every step of the way to grow your business and exceed your customer’s expectations. To get started with our team, contact us today for more information.

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