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What is Kitting and Assembly in E-Commerce Fulfillment?

Kitting is the assembly of two or more different items into one offering–like shampoo, conditioner and bodywash–and assigning them one SKU. Assembly is the process of arranging the individual items in the kit.

A well-orchestrated kitting and assembly process can save substantial amounts of time and resources. For example, kitting and assembling items ahead of time rather than one by one as orders come in streamlines the entire fulfillment process.

Keep reading to learn the additional benefits of kitting and assembly, and how an e-commerce fulfillment partner can streamline your supply chain.


Benefits of a Well-Orchestrated Kitting and Assembly Process

Fulfill orders faster. Consumers have been programmed to expect next or two-day shipping, but not necessarily from small businesses. The competitive advantage of shipping quickly cannot be understated.

Peak season prep. In addition to a surge in orders for year-round SKUs, you may have holiday promotions, bundles or kits to plan for during peak season. Pre-kitting and pre-assembling strategies will make fulfilling peak season demand hassle-free.

Streamline inventory management. As we mentioned above, each kit is assigned one SKU, which makes it easier to find inventory in a warehouse. If you have inventory sitting there collecting dust, you can add those products to a kit with related, in-demand items.

Reduce packaging and shipping mistakes. When a fulfillment center is busy (especially during the holiday season), mistakes are more likely to occur. Grabbing one kit, rather than three individual items, off the shelf helps reduce packaging and shipping mistakes.

Improve productivity to focus more on growing the business. You didn’t start your business to get into shipping - you started it to provide quality products to your customers. By handing e-commerce fulfillment over to an experienced partner, you can focus on what you do best and spend more time planning for your company’s continued growth.

Promote other products or incentives. GLF can help coordinate the addition of special offers into your shipments. Our marketing fulfillment capabilities make it easy to add print marketing collateral (think brochures, coupons, flyers and more) to kits for cross-selling, loyalty programs and other promotions.

Kitting and Assembly Across a Wide Range of E-Commerce Industries

Subscription Boxes

Kitting and assembly are especially valuable for subscription box companies. You’ve already curated the contents for your boxes - that’s the hardest part. A fulfillment partner can easily take it over from there, by kitting and assembling things like:

  • Socks
  • Arts and crafts
  • Succulents

Beauty and Personal Care

The beauty and personal care items that are most commonly kitted include:

  • Cosmetics
  • Fragrances
  • Hair care products and accessories
  • Makeup supplies
  • Skincare products
  • Vitamins and supplements

Clothing and Shoes

Entire outfits – including shoes, jewelry, bags and accessories – can be kitted and assembled:

  • Formal and evening wear 
  • Loungewear
  • Activewear
  • Business casual
  • Sleepwear
  • Swimsuits and coverups

Home and Garden

Many home and garden items go hand-in-hand. Kitting is ideal for: 

  • Gardening tools, seed and gloves
  • Throw pillows
  • Plates and bowls
  • Sheets, a duvet cover and a duvet
  • Towel set and shower curtain
  • Hand soap, dishwashing soap and lotion
  • Cooking utensils
  • Serving platters and utensils

Jewelry and Watches 

Jewelry sets can match perfectly or perfectly complement each other, such as: 

  • Earrings, necklaces and bracelet combinations
  • A set of necklaces in different lengths
  • One watch face with three different bands
  • Rings that can be stacked or worn individually


Nutraceuticals are a broad category of nutritional products that boost immune health and prevent illness, many of which support each other:

  • Dietary supplements, like iron and Vitamin C
  • Medicinal foods, like ginger, peppermint and turmeric

Sports Equipment 

Make it easy for your customers to quickly get everything they need in one order:

  • Baseball bat, balls and a glove
  • Golf tees and balls
  • Swimsuit, swim cap and goggles
  • Ski gloves, liners and hand warmers

Small Electronics 

Many small electronics are best used together with one or two other items, such as:

  • Video game controller, console, game and headphones
  • Digital camera, lens and bag


Bundle similar toys as part of your holiday promotions plan, including:

  • A baby doll and stroller
  • Finger paint, apron and paper
  • Three princess dresses
  • Five action figures
  • Dump truck, backhoe and earthmover

GLF E-Commerce Fulfillment for Kitting and Assembly

Ready to hand off e-commerce fulfillment to an experienced partner? For more than 20 years, GLF has delivered reliable, efficient, and customized e-commerce fulfillment solutions. Reach out today to learn how we can help with kitting, assembly and all of your fulfillment needs.

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