Brand Guidelines | GLF

Logos and Submarks

The GLF logo should always have E-COMMERCE FULFILLMENT below it unless there is a circumstance where it is so small that E-COMMERCE FULFILLMENT cannot be clearly read (example: a promotional pen or favicon).
The GLF logo should only be used horizontally.
Use the submark for small or square uses (example: social media profile image).

MAIN LOGO

GLF

MAIN LOGO INVERSED GLF

GLF

SUBMARK/FAVICON

SUBMARK/FAVICON INVERSED

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Logo Spacing

The minimum whitespace around the GLF logo is equal to the heighth of one side of a box squared.

Logo Placement

The GLF logo should ALWAYS be placed in the top left of a document. Spacing around the logo should adhere to the guidelines on the previous page

The GLF Boxes

The GLF boxes represent the unification of the GLF, Jet Mail, and IBC brands. The boxes as they appear in the logo should not be altered.
The GLF boxes can be used independently of the logo text as design elements or when a space is too small for the full logo to be legible.

Typography

All headline fonts, subtitles, subheaders, CTAs, and buttons are Montserrat Semi Bold and all body copy is Montserrat Regular.

Color Palette

Blue R:0 G:166 B:214 HEX: #00a6d6 C75, M16, Y5, K0
Orange R:232 G:119 B:34 HEX: #E87722 C5, M65, Y100, K0
Yellow R:243 G:197 B:22 HEX: #F3C516 C5, M21, Y99, K0
Dark Blue R:11 G:54 B:86 HEX: #0B3656 C100, M78, Y41, K34
Light Blue R:79 G:193 B:227 HEX: #4FC1E3 C60, M3, Y6, K0
Light Orange R:238 G:163 B:104 HEX: #EEA368 C4, M41, Y65, K0
Light Yellow R:249 G:217 B:78 HEX: #F9D94E C3, M11, Y82, K0
Black R:0 G:0 B:0 HEX: #000000 C75, M68, Y67, K90

Copy Guidelines

Company Name
- Refer to GLF E-Commerce Fulfillment in the first instance of any copy, then in subsequent usage GLF can stand alone.
- Great Lakes Fulfillment is not to be used in any circumstance.
- The legal name of the company is GLF 2.0. This should only be used in copyrights, contracts, or other legally binding documents.
Use the term facility to describe GLF locations. Do not use warehouse, building, or center.
Use of E-commerce, e-commerce, and E-Commerce.
- E-commerce should be used when it is the first word in a sentence.
- e-commerce should be used when it is not the first word in a sentence
- E-Commerce should only be used when it is in a title or stands alone (example: in the navigation bar).
Use first-person/second-person point of view when applicable in writing. Examples:
- “If you need help with X, we offer X.”
- “Our customers, clients”
- “We offer X.”
Avoid any mention of credit card/merchant processing in all content/copy.